"My dear Forster, whatever you may have heard or read about Venice, it is altogether unworthy of its beauty." — Charles Dickens
Venice, the New York of the Renaissance
Imagine strolling through the narrow streets of Venice at the height of the Renaissance. Every corner teems with merchants, artists, and nobles from all over the world, all seeking the marvels that only La Serenissima could offer. It was the New York of the 1500s—a crossroads of cultures, a hub of business, fashion, and innovation.
Venetian merchants, pioneers of exploration and trade, made the city legendary.
"Il Milione", the famous book by the most renowned Venetian, tells of fantastic places never explored before and fairy-tale adventures that would put even the best modern TV series to shame.
Marco Polo—yes, that Marco Polo—was simply the most famous of them. Thanks to these intrepid travelers, Eastern spices, the finest silks, and the most exquisite glassware arrived on the shores of the Adriatic, enriching a world hungry for beauty and rarity.
But Venice was not just a trading port; it was a true factory of dreams, capable of creating desires before the rest of the world even knew they wanted them.
Venice: The Vanguard of Luxury and Commerce
The European courts knew that nothing could rival Venetian excellence. A striking example? In the 16th century, Catherine de’ Medici wrote to Lucrezia Borgia (yes, her—although there is no historical proof that she ever actually poisoned anyone) to request a fabric of unparalleled quality that could only be found in Venice, not even in Paris.
That was the power of La Serenissima—not only did it sell the best, but it also created it and made it indispensable.
Venetian merchants didn’t just import precious goods; they innovated, set trends, and established new standards of beauty and craftsmanship. Those who sought true luxury knew there was only one place in the world to find it: the Venetian marketplace.
The Rialto Bridge: A Challenge to the Impossible
No other symbol embodies Venice’s bold spirit better than the Rialto Bridge. The final design was chosen after a heated debate among some of the brightest minds of the time. Even Michelangelo and Palladio submitted their ideas, but in the end, Antonio da Ponte won the challenge with a visionary project: a single stone arch, an idea considered insane and doomed to failure at the time. Legend has it that the devil himself had a hand in it.
Yet, centuries later, the Rialto Bridge still stands—solid and imposing—a testament to Venice’s greatness and its ability to turn the impossible into reality.
A Tradition Put to the Test
Today, running a business in Venice means carrying forward an extraordinary legacy but also facing unprecedented challenges. Globalization, mass tourism indifferent to authenticity, and the pursuit of easy profits are eroding the very quality that made this city a beacon of excellence.
More and more historic shops are giving in to the temptation of selling low-value products, moving away from the craftsmanship that made Venice a symbol of luxury and refinement. But those who truly understand the essence of La Serenissima know that value is not just a matter of price—it is a matter of history, passion, and authenticity.
Papa Bruno used to say: “Not everything expensive is beautiful, but everything truly beautiful has value and, by necessity, will be costly!”
Luxury, Exclusivity, and a Living Legacy
If once only doges, merchants, and sovereigns could afford the best Venice had to offer, today, true luxury lies in knowing how to choose. The distracted tourist buys just any souvenir; the discerning traveler—the true visitor—chooses a piece of history.
Eredi Jovon continues this tradition, offering jewelry that is not just an ornament but a witness to timeless art. Buying a cameo or a coral jewel from us doesn’t just mean purchasing an object; it means becoming part of a centuries-old story of passion and authentic beauty.
More Than a Jewel: A Connection to History
"We and our customers are like two halves of the same apple, suspended in time, destined to meet when fate decides to reunite us."
Those who choose an Eredi Jovon jewel don’t follow fleeting trends—they unite their style with a legacy of inestimable value.
Perhaps not everyone will recognize it at first glance—we are not a brand that spends millions on advertising—but those who understand its essence will immediately see that it is not just any object. And then, intrigued, they will ask: “Where did you get it?”
And you will be able to tell its story, and at that moment, it will become your story.
What could be more exclusive than a jewel that is not just an accessory but a fragment of tradition, quality, and belonging to something greater?
Eredi Jovon doesn’t just sell jewelry. We create connections between past and present, between those who appreciate true art and those who want to carry a piece of Venice’s magic with them.
This is why we continue to tell stories that cross the centuries: your story could be the next one!
the biggest hug in the World
Download Form EN
