Why (Almost) Every Italian Has a Lucky Cornetto

Why (Almost) Every Italian Has a Lucky Cornetto

If you've ever visited Naples, wandered the streets of Venice, or spent a dreamy holiday somewhere in Italy, chances are you’ve seen one: dangling from a backpack, hanging from a car mirror, or around the neck of a charming local. read more
Metal Hand Sign: Its Meaning and History

Metal Hand Sign: Its Meaning and History

Every culture brings with it many traditions, many anecdotes and sometimes many secrets. For these reasons, 2 main dynamics arise in our everyday lives: the first is read more
Good Luck Italian: A Guide to Italian Superstitions and Good Luck Charms

Good Luck Italian: A Guide to Italian Superstitions and Good Luck Charms

Have you ever thought about how many ways there are to wish your best friend, girlfriend or someone you love, “Good Luck!” How many Ways can you say it? What is the most commonly used Italian expression? read more
Horn Meaning: A Comprehensive Guide

Horn Meaning: A Comprehensive Guide

In Italian culture, the horn meaning is deeply connected to good luck Italian traditions. The cornicello, often worn as an amulet on a necklace by men or women, is one of the most iconic good luck charms from Italy.  read more
The Activation Ritual of The Lucky Horn

The Activation Ritual of The Lucky Horn

Being an active amulet, to be truly powerful the horn amulet must be stimulated in the right direction and customized on the person who will wear it, keep it in his pocket or hang it in the house. read more
What is the Evil Eye: Horn Charm vs Nazar Amulet

What is the Evil Eye: Horn Charm vs Nazar Amulet

the Evil Eye is nothing more than a popular belief that someone can bring bad luck or misfortune upon another person simply through a malevolent, envious look. In Italy, this envy is even symbolized with a color: green! read more
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